Ascent

Rated at 2 out of 5 green leaves, the Ascent Mocha Cold Brew Whey Protein Powder presents itself as a fitness supplement aimed at those looking to incorporate a protein boost into their diet. However, the product fails to meet the criteria for cleaner food options due to several key factors.

The protein powder is not organic, which is an essential attribute for many health-conscious consumers seeking to avoid the potential pesticides and chemicals associated with non-organic farming practices. The absence of organic certification means that the product has lost points in its overall rating.

Further scrutiny reveals that the product does not use non-GMO ingredients. This is a significant drawback for those who prioritize foods that have not been genetically modified, as GMOs are often a concern for consumers focused on natural and unaltered ingredients.

The inclusion of added sweeteners, specifically Stevia Leaf Extract, is another area where the product does not align with the clean food philosophy. Although Stevia is a natural sweetener, it is still an additive and detracts from the purity of the product.

Moreover, the presence of ‘Natural Flavors’ in the ingredient list is troubling. The term ‘Natural Flavors’ can encompass a wide range of substances, and without more specific information, there is a risk that these could include additives that some individuals prefer to avoid.

The product is comprised of a Whey Protein Isolate Blend, which includes Native Whey Protein Isolate and Whey Protein Isolate, as well as Whey Protein Concentrate. These are high-quality sources of protein that are efficient in muscle repair and growth. The inclusion of 100% Colombian Coffee provides a caffeine component that may appeal to those looking for an energy boost. Cocoa processed with alkali, lecithin, and sea salt round out the ingredient list.

The Ascent Mocha Cold Brew Whey Protein Powder has room for improvement to elevate its standing as a cleaner, healthier protein option. By addressing the concerns regarding organic certification, GMO ingredients, added sweeteners, and clarity around flavor additives, the product could better align with the needs of health-focused individuals seeking pure and simple nutrition.