Now Sports Nutrition

Rated at 3 out of 5 green leaves, the Now Sports Nutrition Pea Protein in Creamy Chocolate Powder is positioned as a middle-of-the-road choice for those seeking cleaner food options. This product offers a plant-based protein derived from yellow pea protein isolate, which serves as a suitable alternative for vegetarians and those with dietary restrictions.

The pea protein is complemented by cocoa powder, enhancing its appeal to chocolate lovers. However, the product does lose points for the inclusion of added sweeteners such as xylitol and stevia leaf extract. Although these are not traditional sugars and are often marketed as healthier alternatives, they contribute to the product’s lower score because our criteria prioritize options without added sweeteners.

The presence of ‘natural flavors’ in the ingredients list has also impacted the score negatively. The term is broad and does not specify the exact sources, raising questions about their origins and processing. Similarly, xanthan gum, a common thickening agent, has led to a further reduction in score. While not necessarily harmful, it is often scrutinized for its processed nature and potential digestive side effects for some individuals.

On the positive side, the protein powder is organic, which is a significant advantage for consumers looking to avoid pesticides and other chemicals in their food. It also does not contain genetically modified organisms (GMOs), aligning with the increasing demand for non-GMO products.

The product maintains a balance by offering the benefits of a plant-based protein source while being organic and GMO-free. However, the deductions for added sweeteners and certain additives result in an average rating. Consumers who prioritize organic ingredients and non-GMO products may find this protein powder suitable, but those who are looking for a product with no added sweeteners or fewer additives might want to consider other options.