Vega

Rated at 2 out of 5 green leaves, the Vega Vega® Protein Made Simple™ – Strawberry Banana protein powder falls short of our clean food standards. This product is not organic, which immediately reduces its score in our evaluation. While it does use non-GMO ingredients, a positive aspect, it is let down by the inclusion of added sugars. Specifically, organic cane sugar and citric acid contribute to the sugar content, with cane sugar being a significant concern due to its processed nature and potential health impact.

Furthermore, the presence of natural flavors raises questions about the product’s purity. These flavors are often complex mixtures that can contain undisclosed synthetic chemicals, which do not align with a clean food ethos. The product’s color is derived from organic beet juice powder, which, while natural, does not offset the negative aspects of the other ingredients.

The use of pea protein is a good choice for a plant-based protein source, and the inclusion of coconut cream powder, strawberry powder, and banana powder could be indicative of an attempt to provide natural taste and nutritional benefits. However, the overall ingredient profile suggests that the product has considerable room for improvement.

To better meet the criteria of cleaner food options, this product would benefit from removing added sugars and potentially harmful additives, as well as transitioning to organic ingredients. The current formulation does not live up to the expectations of consumers seeking the healthiest, most natural protein powders on the market.

The Vega Vega® Protein Made Simple™ – Strawberry Banana, with its current composition, is not recommended for those prioritizing clean, wholesome ingredients in their dietary choices. It is essential for manufacturers to prioritize ingredient transparency and quality to ensure that consumers can trust the products they are incorporating into their daily routines.