Red #40

Red #40

Red #40

What is it:

Red 40, also known as Allura Red AC, is a commonly used food dye that imparts a bright red color to various foods and beverages, such as soft drinks, candy, and baked goods. It is a synthetic color additive that is derived from petroleum, and it belongs to a class of dyes known as azo dyes. The production of Red 40 involves the reaction of a mixture of aromatic chemicals, such as benzene, with nitrous acid to form the azo compound, which is then purified and dried to form the final product.

Rating:

Red 40 is synthetically derived from petroleum, which is not fit for human consumption. While Red 40 is considered safe by regulatory agencies, some animal studies have suggested that it may have potential genotoxic effects on the brain and gastrointestinal tract. Additionally, artificial food dyes including red #40 may exasperate symptoms of hyperactivity in some children.

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How we rate ingredients

Health is like a bank account, certain ingredients make a deposit into your health bank, meaning they add to
your health. Certain ingredients withdraw from your health bank. We want health promoting ingredients in our diet. To keep things simple, we rate ingredients on a green, yellow, red scale:

Clean

It is naturally occurring in food and has no harmful effects on the body. It is real food. It is health promoting.

Caution

It goes into one or more of the below categories

We Avoid

It is known to have a harmful effect on the body (ex. All food colorings, Natural Flavors, MSG, Potassium bromate, aspartame, artificial flavors)

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