
Pop-tarts
Flavor:
Frosted Brown Sugar Cinnamon Pop-Tarts®
Ingredients:
Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Vitamin B1 [thiamin Mononitrate], Vitamin B2 [riboflavin], Folic Acid), Sugar, Soybean And Palm Oil (With Tbhq For Freshness), Corn Syrup, Dextrose, High Fructose Corn Syrup, Bleached Wheat Flour. Contains 2% Or Less Of Molasses, Salt, Leavening (Baking Soda, Sodium Acid Pyrophosphate, Monocalcium Phosphate), Cinnamon, Wheat Starch, Gelatin, Caramel Color, Soy Lecithin.
Rating: We Avoid
- 1 out of 5
Ingredient Score:

Awarded a rating of 1/5 green leaves, the Pop-Tarts Frosted Brown Sugar Cinnamon Pop-Tarts® earns the lowest mark on our scale for cleaner food options. This product fails to meet the standards for health-conscious consumers due to a range of concerns stemming from its ingredients list.
The product is not organic, which is a significant factor for those seeking natural food options. Additionally, it utilizes GMO ingredients, further distancing it from the cleaner alternatives on the market. The presence of added sugars, including molasses and sugar, detract from its nutritional value, while the inclusion of dextrose and corn syrup exacerbates the issue, contributing to the product’s low score.
More alarming is the use of potentially harmful additives, such as enriched flour and soy lecithin, and the presence of caramel color, which is known to pose health risks. TBHQ, an additive used to extend shelf life, is also among the ingredients and is linked with negative health implications. The use of palm oil raises environmental and ethical concerns due to the impact of palm oil production on deforestation and habitat destruction.
Furthermore, the product contains high fructose corn syrup, an ingredient often criticized for its association with various health problems, including obesity and diabetes. The absence of artificial flavors does little to mitigate the overall negative health impact of the other ingredients.
The product’s composition reflects a disregard for the growing demand for healthful and environmentally sustainable food options. For consumers prioritizing their health and the planet, this product does not align with those values. The 1/5 green leaves rating serves as a clear indicator that this product is best left on the shelf in favor of cleaner, more healthful options that are available in the market.
Certifications:
None
Product formulations and certifications may change. For current nutrition facts and ingredient
line information, check product packaging.
Categories:
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How We Rate
Every company today has a responsibility to be a net positive for the planet,
for society, and for our ecosystem